How an Agile CMS Simplifies Marketing

An agile CMS provides more efficient processes, simplified workflows, better collaboration, and adaptable content.

Man organizes tasks on post-its on a bulletin board
Patrick Mitter

Patrick Mitter /

August 25, 2022

Flexibility and speed have never been more in demand. That’s why companies are increasingly looking for agile CMS solutions.

Agile methodologies have changed everything, and content management systems are no exception. 

Agile methodology has broken down process and content silos, enabling faster content delivery, better interdepartmental connectivity, and better business outcomes. 

From a CMS perspective, following an agile methodology and (more importantly) using an agile CMS simplifies enterprise content and asset management. 

It also enables global brands to communicate with customers in different countries and across multiple platforms.

This Is How an Agile CMS Works

An agile CMS enables content creators and website developers to launch digital experiences quickly. 

According to research firm Forrester, with an agile CMS, companies can reuse content across channels, create content faster, and improve team dynamics to create a better customer experience.

This is achieved through a combination of publishing, workflow, and collaboration tools built on a content management platform. That platform is designed to be flexible and extensible to meet rapidly changing business needs and priorities.

An agile content management system is designed to be used by multiple teams across the enterprise. This enables rapid adaptation to content management requirements to create seamless customer experiences across all channels. 

Key to this are rapidly changing customer expectations and the need for internal tools that promote and support successful collaboration.

What Does Agility Mean in Content Management

Agility refers to how well a company can adapt to change. 

The concept of agile became known as a software development method that focuses on cross-functional teams and close collaboration. Another key component of agile development is iteration and listening to feedback.

Agile content management represents incremental development in multiple phases. The collaborative movement fostered by agile enables marketing teams to create campaigns, measure their impact, and then incrementally improve them.

Agility in content distribution helps companies turn digital storytelling into revenue growth and better customer experiences. It enables them to create amazing customer solutions that connect the online and offline worlds. 

Agile CMS vs. Conventional CMS

A traditional content management system tightly couples the back-end repository, where content is stored, to the front-end, which presents the content on a website or other digital channels. 

An example of a traditional CMS is WordPress, which is great as a blogging platform and for building websites.

The traditional CMS architecture is ideal for delivering content to a channel. The easy-to-use interface works well for marketers and developers when the end goal is just a website. 

However, for organizations with more demanding content requirements, a traditional content management system may be insufficient.

Problems arise when marketing teams want to plan and personalize content more precisely or deliver content to multiple channels. 

An agile CMS, or headless CMS, can fill the omnichannel delivery gap by removing the presentation on the front end of the CMS and retaining only the content database on the back end. 

Instead, connections can be made via APIs to different front ends, giving developers the freedom to tailor the experience to their liking.

This is where CMS agility comes into play. The approach many headless content management systems take allows content to be created once and then published anywhere. 

According to Forrester, an agile content distribution system must meet these points above all else: 

  • Have a content hub as a core
  • User-friendly creation with collaboration and planning tools that provide intuitive workflows
  • Provide flexible deployment options
The differences between agile CMS and traditional CMS.

The Benefits of an Agile CMS

An agile CMS can provide solutions to the problems that a traditional CMS brings. You can use it to overcome the following challenges: 

Multichannel publishing

Content is no longer isolated or dedicated to just one channel. Businesses today need to deliver content to mobile devices, tablets, smartwatches, and a variety of other devices. 

Customers demand omnichannel content, and brands need a way to manage content for each use case.

Delivering content that focuses on the customer experience

Sales, in particular, is about making the right offer to the right person in the right place at the right time. 

Agile content management systems centralize all content in a modular fashion. This allows marketers to choose which personalized content to present to customers based on customer data.

Personalization and targeted offers are easier than ever to create with an agile CMS. 

Adaptive technology and third-party integration

With an agile CMS, no all-in-one approach prevents you from incrementally improving your technology stack. 

Instead, you can seamlessly integrate the best technology into your existing work with complete freedom.

The agile approach requires a network of services that communicate with each other to deliver greater value than the monolithic approach of a traditional CMS. 

An agile CMS allows developers to choose the most appropriate programming language and framework to get the job done. It also facilitates third-party integration to work together in the best possible way.

The benefits of working with an agile CMS.

Transform WordPress to an Agile CMS

If you are working with WordPress and realize that you want to transform it into an agile one, you should try the GREYD.SUITE.

It’s flexible, collaborative, and focuses on content creators and managers instead of developers. 

But watch out. 

This doesn’t require a tedious switch to a completely new system. In fact, you can achieve all that with WordPress just as well. 

With GREYD.SUITE you create agile content, work like with a headless CMS and enjoy all the benefits of the digital multichannel environment of an agile CMS. 

GREYD.SUITE is the world’s first WordPress suite that allows you to continue using WordPress normally with all its editing features and benefit from various GREYD.SUITE extensions. 

It helps you to create global styles in responsive design for all your websites and devices. Your content is flexibly customizable and intuitively integrated. 

It allows you to design sustainable and adaptable content that is suitable for all websites. The central management of this saves you time and guarantees you appealing designs on all end devices. 

With GREYD.SUITE, you can use WordPress in almost the same way as other agile content management systems and enjoy full freedom in global content distribution across all channels. 

Bottom Line

Flexibility, iteration, and improved workflow are the keys to agile content management.

Agility and adaptability are paramount for modern businesses striving for an omnichannel presence.

Those who upgrade to an agile CMS reduce effort, duplication, and confusion so the team can work more efficiently today and in the future. An agile CMS provides the tools necessary to navigate the multichannel digital environment that businesses face today. 

Do you want more? 

With GREYD, you can actively witness the continued evolution of WordPress and learn how to better use the tool to your advantage.

Patrick Mitter

By Patrick Mitter

Patrick loves good texts. Preferably about topics concerning online marketing and WordPress. Having built websites by using well-known page builders on his own and being very experienced in the SEO industry, he is very familiar with any kind of problems regarding those plugins. This is the reason why he adopted GREYD’s mission to simplify work for web designers as well as agencies.

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